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Blue Wilderness - South African Sardine Run
South Africa - East London
Blue Wilderness - South African Sardine Run - Are you ready to discover, dive and experience South Africas Sardine Run the worlds greatest marine event? If the answer is yes, then you have to join Blue Wilderness on our next Sardine Run expedition. Here you will open yourself to one of the worlds most challenging but rewarding SCUBA diving expeditions! We are always developing new detection technologies perfecting our observer network and retro-fitting our vessels to ensure we can again experience the worlds greatest marine event.

What is your business goal?

To offer guests and travel & tour operators an opportunity to join one of the worlds most spectacular marine events, the SARDINE RUN. We want guests who join to gain further insight into our amazing marine world and gain better understanding of just how precious it is!

What is your business history?

Blue Wilderness was opened in 1990 by maverick shark diver and pioneer Mark Addison. The company quickly established a reputation as a pioneer of extreme shark and marine predator dives throughout Southern Africa. The most ‘extreme of these was South Africas sardine run, an event that has since been proven to be one of the worlds most challenging, yet rewarding, diving expeditions. Equally impressive, was proving that open water ‘tiger shark diving‘ was both possible and safe! Aliwal Shoals tiger sharks were long considered too dangerous to dive with. This was until Mark and the team from Blue Wilderness proved otherwise. Since first plunging into the the water with these sharks, Blue Wilderness has safely introduced thousands of tourists to our tiger sharks without incident.

Blue Wilderness quickly positioned itself as the ‘goto marine logistics company in South Africa. We have attracted many of the worlds best videographers and documentary producers to work with us. Over the past 15 years, the company and its team has provided logistics for international broadcasters including the BBC, Animal Planet, Discovery Channel, History Channel, National Geographic among numerous others. A quick review of some of our favorite projects can be viewed here.

Any tips about your industry for our users?

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What are your long term goals?

In 2013, the company was handed over to two of South Africas most renowned shark scientists, Ryan Johnson and Dr. Enrico Gennari. Under their guidance, Blue Wilderness has evolved to place greater relevance on ecotourism, research and education. in 2015, the company introduced a ‘shark cage‘ to attract a new type of guest that has been traditionally cautious about interacting with sharks. Introducing ‘novice level encounters has allowed the company to achieve its goal of communicating the truth about sharks to all aspects of the public.

What is your most popular product / service?

Greatest shoal on earth - The Sardine Run
The Sardine Run in South Africa is recognized as one of the worlds most spectacular marine events. Annually, from May to July, vast shoals of sardines migrate from their temperate-water home off South Africas southern coast and travel north-east into the sub-tropical coastal waters of the Wild Coast.

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Business Owner's Profile
My name is Jackie and I manage the Sardine Run (one of many adventures) bookings for Blue Wilderness. I my self am passionate about our oceans and all that inhabits it.

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